United Cancer Support offers at-home genetic testing for inherited cancers. They needed a new website, including a questionnaire to assess potential candidates on their eligibility.
I worked with the UCS team to design and develop the new site, include the questionnaire, to address their needs.
The UCS team had collected a lot of references of other websites and brands that they liked, which made the design phase was a lot easier (and efficient). As the target audience is a younger demographic, I used light colors and a rounded font to convey friendliness and trust. The main website KPI was to get viewers to complete the questionnaire, so there are several banners that drive to the quiz, with more whitespace to make the call-to-actions stand out.
The UCS team requested that the site be developed on WordPress, as they have other company sites on it, and are familiar with it already. It’s a custom-theme (no templates), using the Roots framework and deployed with Trellis. It’s mobile-responsive to all devices and SEO-friendly (with help from Yoast). I also built the multi-step questionnaire using Gravity Forms.