Lead Designer & PM at Homebase (2014 - 2018)

Homebase helps small businesses manage their employees.

Because they loved their work so much, owners started their own small business. What they didn’t know, was how much time they’d be spending on paperwork; just building a schedule for employees would be eight hours of a Manager’s Sunday, spent in an Excel spreadsheet prone to errors. Homebase’s mission is to replace paperwork; it’s a suite of tools that makes managing employees faster and easier.

My Role

In 2014, I joined a tiny startup in SF. The next four years would be a huge adventure with a lot of personal learnings and growth.

I was employee #4 and lead design as a single contributor for the first two years of the company. I designed almost all features within the main web application and native point-of-sale (POS) applications, on both iOS and Android. The largest features I worked on were the redesign of the schedule builder, the time clock running on POS, and manager reports and dashboards (all seen below).

I later transitioned to a product manager role of the core experience team for another two years, working on feature development inside the main web application for Managers. As a PM, I was responsible for the web teams’ roadmap, planning and managing sprints, and reporting on key metrics. I lead the development of the Manager Log and Paid Time Off policies, worked on integrations with Quickbooks and Gusto, and worked very closely with our Customer Success and Growth teams to improve the onboarding and activation of new customers.


The main view of the web schedule builder


The Homebase time clock running on Clover POS


A manager’s view of their web reports dashboard


The early-days Homebase marketing website.