Contract Designer at Caresful (2019)

Caresful helps consumers get access to PrEP – a once-daily pill that is 99% effective at preventing HIV.

Caresful is a telehealth start-up aiming to make PrEP more accessible to the public by providing a platform that enables easy access to information and prescription treatment online.

I worked with Caresful on a contract basis to design their new website. The design brief was centered around empathy and comfort; setting a tone that would invite the public to learn, engage, and be proactive about HIV prevention.

I aimed to keep the design clean and modern, with details that appeal to emotion – the typography, colors, and texture backgrounds create a humanistic, friendly feel, which helps to present an uncomfortable topic in a personable way.

I also built the site responsively with custom WordPress, using the Roots custom framework.